We’ve harnessed our extensive communications expertise to develop the right searches to best identify and return the top-line results of your organisation’s online media coverage. The automated Sonar system uses these searches to generate its quantitative evaluation results. In addition, a representative sample of your coverage is qualitatively analysed by experienced Echo analysts to deliver your tonality assessment.
Key metrics on your dashboard include: Share of voice, volume of coverage by competitor, opportunities to see (OTS), media type, message volume, media topics volume, number of headline mentions, top five media titles and tonality analysis. To find out more about the Echo Sonar methodology or any of the reporting metrics included, contact the Echo Sonar team >
Your Real Time News Dashboards and Alerts report updates continuously throughout the day to provide a feed of online media coverage for your organisation and competitor set. The evaluation dashboard instantly updates and analysis can be filtered by ordered territory and date to drill down and interrogate data.
Based on the results of your search criteria, your Monthly Scorecard automatically updates the metrics each calendar month throughout the duration of your contract and includes tonality assessment. As it is fully interactive, you can alter date ranges, competitor views and territories to suit your individual needs at no extra cost.
Contact us with the parameters you require and we’ll provide you with a competitive quote either from our Sonar offering, or from the more comprehensive and analytical range of Echo Research services.
The Echo Sonar team utilise their international multi-sector expertise to consult, advise and set up the most effective media for you. Contact the Echo team >