Monitor, evaluate, act...

  • Instant global benchmarking of your media profile and your competitors
  • Searches over 35,000 global media outlets in all languages and native characters
  • Fixed cost reports regardless of coverage volume
  • Track media trends by time and territory
  • Available as Real Time News Dashboards, Monthly Scorecards or one-off campaign or new business reports
  • Retrospectively search from May 2009
  • Create bespoke tiered media lists
  • Allows secure access to multiple users 24/7
  • Reports include a unique monthly tonality assessment – using experienced Echo analysts to capture emotion and tone
  • Tried and tested with top name clients

Evaluating over 35,000 news titles globally

Echo Sonar analyses content from all of the most popular online news pages across the world from the following media categories:

National Newspapers - including FT.com, WSJ.com, Shanghai Daily...

Regional Newspapers - including Bristol Evening Post, Boston Herald, Hamburger Abendblatt...

Trade titles - including Banking Today, EETimes, Computer Zeitung...

Magazines - including Marie Claire, People Magazine, Que Me Dices...

Newswires - including Reuters, Dow Jones...

TV & Radio websites - including bbc.com, sky.com, cnn.com, 100.3 WHEB...

Online - including Yahoo news, MSN news...

Plus: Echo Sonar also allows you to create your own bespoke tiered media lists

Keep up to date

Keep up to date with the latest research, industry developments and handy tips for best practice and ROI from the international team at Echo.

Online News Media Evaluation

Echo has drawn upon 20 years of experience in communications research to develop Echo Sonar’s web-based news, broadcast and online media evaluation dashboard. This truly global monitoring and evaluation system allows you to measure cost effectively your media profile instantly and accurately.

Echo Sonar online news evaluation

Whether you require ongoing reporting or a one-off event or campaign report, Echo Sonar’s online news dashboard can deliver. Flexible reporting parameters allow you to interrogate evaluation results by date, competitor and country. View our price guide >

The Echo Sonar team works with you to test and set up key word searches to collect and analyse online news content. This ensures accurate and focused reporting for your organisation. Reports can be delivered within 48hrs.

Echo Sonar’s Online News Evaluation helps you:

  • Analyse your profile quickly and easily
  • Measure PR messages and media engagement
  • Inform your communications strategy and monitor ROI
  • View consistent KPI’s across all your markets
  • Avoid the cost of cuttings agencies

For a more comprehensive online evaluation package click here to view further information > on integrating social media analysis into your dashboard or call the Echo Sonar team on 44(0)20 7608 1113.