Echo Research Group is the leading independent, specialist provider of reputation analysis, established in 1989 with offices in Europe, Asia and the USA. With international managers and analysts working in 33 different languages, the group has supported some 500 clients, including over a quarter of the FTSE and Fortune 100 companies, with clients also in the public sector (such as the Home Office, NHS, Welsh Assembly), media groups (BBC), universities (UCL, City, Stamford College of Law), regulatory bodies (Health and Safety Executive, FSA) and non governmental organisations (WWF, UNICEF).
Providing objective and thorough stakeholder studies and media analysis, Echo Research is on the UK Register of Expert Witnesses. Its media content reports have been used by the Press Complaints Commission, its stakeholder / focus group research have been tabled to Government Ministers to help drive regulatory change, its senior management facilitation programmes and internal surveys have supported change management and brand development programmes. Echo’ award-winning sentiment reports are also presented to Boards of global corporations to support strategic decision-making and communication resourcing.
Echo’s clients have won a record 70 industry AMEC awards in the last six years for measurement and integrated research, including 20 Golds, and three prestigious Platinum awards.
ISO-accredited and a full participant in the United Nations Global Compact, Echo has increasingly focused on the challenges of corporate social responsibility and corporate governance, with a particular emphasis on helping its client base to understand the views and impact of key stakeholder groups.
Echo’s specific practice sectors span financial and professional services, higher education, pharma / healthcare, consumer, telecommunications, media and technology, utilities, energy, public sector and NGOs. Echo provides communications intelligence to help its clients to measure and improve communications effectiveness, track emerging issues and risks to reputation. Echo staff and analysts are all trained, quality controlled and bound by confidentiality agreements.
Echo offers a full spectrum of communication research services including:
- Reputation Scorecards
- Corporate Reputation Management
- Media Content Analysis
- Journalist and Media Surveys
- Web 2.0 Measurement
- Competitive Benchmarking
- Key Performance Indicators (KPIs)
- Internal Communications Measurement
- Crisis Research
- Omnibus Research
- Media-as-Radar Tracker
- Qualitative Stakeholder Studies
- PR Research
- Sponsorship Management
- Echo Sonar
For more information call us on 44(0)20 7608 1113