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Echo in the news

At a time when Iran is grappling with its 'control' of messages coming through Twitter, marketers around the world are also battling for Twitter's control.

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Welcome to Echo Sonar

Knowledge is power*. Monitor, evaluate and act with up to the minute news, broadcast and social media (blogs, forums, micro-blogs & online discussion) analysis. This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research - real time - without the cost of cuttings agencies.

Knowing what is being said about your organisation and competitors gives you the power to manage your brand. Act fast to engage with potential threats, identify key influencers and gain a truly independent measure of your media profile over time.

This new and powerful digital media evaluation service is brought to you by Echo Research, global specialist in reputation research for 20 years.

The integrated online
media evaluation package

Quickly and effectively analyse your entire online media presence with Echo Sonar’s integrated media evaluation dashboard. Instantly view your profile in online news and social media channels across the world at the touch of a button. This integrated approach allows you to benchmark your organisation against key competitors, measure the success of your proactive communications and identify key influencers across all your key markets, view our price guide >

  • Instant global benchmarking of your media profile and your competitors
  • Develop and measure KPIs in all countries and languages globally
  • Identify supporters and critics in over 35,000 news media titles and one million white-listed blogs, forums, micro-blogs, videos and more daily
  • Fixed-price reporting regardless of volume
  • Monitor and compare media trends over time
  • Inform your communications strategy
People having a meeting

Social Media Evaluation

What are people really saying?

In this fast-paced digital world keep on top of breaking news, consumer-generated content and discussion forums with Echo Sonar’s social media dashboard. This real time analysis tool charts your performance across social media channels like Twitter, Facebook, LinkedIn and key industry blogs. Monitor the changing life of your organisation, brand, product or issue. Make a difference - increase your presence by identifying and engaging with influencers across the globe.

Click here to find out more > or View our price guide >

Online News Evaluation

How effective are your communications efforts?

Benchmark up to eight competitors, analyse eight messages and instantly monitor trends over time. Echo Sonar is available as Real Time News Dashboards and Alerts, Monthly Scorecards or one-off campaign and initial benchmark reports. It gives you the opportunity to understand what’s being said about your organisation in the news, broadcast and online media world. Monitor and evaluate individual countries or the global online media, create your own media lists and consistently monitor KPIs across all of your markets.

View our price guide > or call and speak to one of the team today 44(0)20 7608 1113.

Not found what you were looking for? Call the Echo Sonar team to explore other communications research or stakeholder services available from Echo or visit our website www.echoresearch.com >

*Francis Bacon (1561-1628) British statesman and philosopher.
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